Hello!
Welcome to Distribution Lab
Let’s jump right into it
SEO Changed
In issue #3, I mentioned that I had taken some SEO courses in the past and that I was going to spend some time and effort on it, so let’s talk about it
It’s no secret to anyone that SEO has changed due to AI
Here’s what to learn about SEO now
The old way
Before AI and ChatGPT, if you wanted to show up on Google and rank on the first positions you needed to do a mix of the following:
Research what people is looking up on Google (keyword search)
Write a long blog post that talked about the topic chosen (content creation)
Submit your article to Google’s search engine (indexing)
Optimize your website to be fast, secure, and mobile-friendly (technical SEO)
Get other people to link to your site or article from their site (backlinks)
After all of this, you might have a slight chance of ranking in the first positions in Google
Back then this looked impossible
Now, let’s see what changed
The new way
Now, in order for you to rank on Google, you still need to do SEO but also AEO
AEO stands for Answer Engine Optimization
This is about setting up your website so AI bot can use your content to generate answers or recommendations
In essence, content marketing got more complex…
Here’s what actually changed
AI not only considers your website to cite you in its responses
It also considers your overall presence online: mentions in Reddit, X, YouTube, LinkedIn, media publishers, other websites, etc
The more you get mentioned in other places, the more AI will think you’re an authority in your industry or niche, the more likely it will cite you in AI responses
Will be going through the Ahrefs’ course on AEO to learn more, and more importantly, how to take action with Ahrefs data
So, our task is to play the long-term, and create a solid brand online that delivers value through content, create partnerships, and become a reference among our audience
Let’s go!
Also, In my last issue, I shared the SEO challenge from Tibo but I didn’t join. I figured it’s better to build my SEO myself while I’m starting to learn the ins and outs before bringing in other tactics
LinkedIn Bootcamp
Last week I joined Diandra Escobar’s LinkedIn bootcamp
A 4-week cohort-based program inside Skool with weekly live calls where we are learning how the algorithm works, how to optimize your profile as a landing page, and how to create content that attract clients
Two weeks in and the course already paid its value
Will share more about this in a future issue
Personal News
I’ll be sharing another (exciting and important!) news soon but need to wait until it becomes a reality
Thanks for reading, until next one! 👋