Issue #3: SEO 🕷

Hi!

Welcome back to Distribution Lab.

Today I‘m sharing my thoughts on SEO, and the results and observations from the RB2B experiment from last week

The good news of the week: I received my first visit from ChatGPT in a while 🙌

On the down side, there were no new subscribers this week 🫤

One channel I’m comfortable putting effort into it is SEO

I took a formal SEO training with a SEO specialist back in 2023, so I kind of understand the channel… kind of

I also bought Danny Postman’s SEO course and got to almost all lessons but still need to finish it and put things in practice

A lot have changed in SEO recently with AI, but SEO is must-have for any business, so I’m going to invest more time and resources into it

I’m also experimenting with automated content generation with AI for a side project: need to check how is it going

Still it’s content marketing but I need to leverage what I already know while I figure out other channels

Recent traffic

For the last 2 weeks I have been getting more traffic thanks to a couple of articles I wrote:

Traffic is coming mainly from Google, but also from Luma since next Tuesday I’ll be hosting a talk in Karlsruhe about AI Agents for Marketing

(if you are in the city or nearby, join me!)

It also helped publishing content on LinkedIn. Another interesting thing to see always is traffic coming from YouTube, although I uploaded my last video 6 months ago

That’s the beauty of YouTube! Your videos are always there, doing marketing for you

Another interesting thing was to see traffic coming from ChatGPT since a while

The visitor bounced (flew from the site immediately), but it’s nice to see it anyways

In summary, SEO is an important channel, so I should double down on it

Specially, since I’m paying for Ahrefs but I’m wasting all the unused credits

(190 unused credits of 200 available this month 😭)

On the previous issue, I shared that I was going to explore RB2B, a product that helps you identified companies and people that visit your website

This is useful because you can see if a potential client visits your site, maybe looking for information about pricing or your services, maybe looking for your case studies, etc

The idea is that you reach out to those people to check if they got what they were looking for, or if they might be interested in your services

The process is quite simple: you install a snippet on your site, and then you start getting notifications on Slack about the people who visit your site

(although I think it only displays data for personal identification, for companies it displays nothing)

At least that’s what should happen for most users

You also receive daily emails with links to export your data. That’s great

Results

In total, RB2B identified 8 company profiles

I’m sure that with more traffic, it would have yielded better results eventually

This is of course, assuming that the data is accurate

I might reach out to some of the companies to double check it but most of them look like competitors, so not sure

I would be willing to give the paid version a try once the traffic increases and the outreach processes are in good shape. For now, I’ll uninstalling the script

Chris Do

I also signed up for a live workshop with Chris Do next Friday

Chris’s audience are creatives but his advise applies to service-based consultants, the cost is $10, it’s about AI workflows for marketing, and he is the real deal, so signing up is a no brainer

Cold email

I read these articles in X:

Also watched a few videos from Taylor Haren:

(I’m tracking all videos I watched around distribution and GTM in this playlist)

Overall, cold email looks more complex than I thought (not the technical part but the operational part with all the hidden rules and logic behind it)

In the last video, Taylor talks about how cold email is a channel to scale what’s already working, meaning, you can leverage it once you have nailed your ICP, your messaging, and your offer

So, until I define my ICP, I have no business in looking at cold email, but I might come back to it soon

This also includes the Clay exploration (free trial expired and is a bit pricey anyways)

EXA Credits

I member of the Conigma GTM community, granted me significant extra credits for EXA search 🙌 (Thanks Kyle)

EXA is great! I have used it a couple of times in AI agent projects as a web search tool for the agent. Definitely recommended

I’ll be thinking how to use those credits for distribution and/or GTM purposes

Any suggestions?

That’s all for this one!

Thanks for reading 👋