Hi, JC here!
Thanks for reading another issue of Distribution Lab
Interesting week overall, let’s get going
Karlsruhe Meet-up
Marketing Playground meet-up in Karlsruhe
If you want to deliver value in a specific industry, you need to know the industry well
You need to understand the processes and pain points of the people in that industry, so you learn where and how you can deliver value
Nothing new here, but when you’re an outsider, the best you can do is to start hanging out where the people of that industry hangs out
And since I’m focusing my services on AI for marketing use cases, the best I can do is to join marketing communities and events
That’s why, this week I travelled 3 hours from Munich to Karlsruhe to talk about AI agents for marketing
A small but cool group of marketers from Karlsruhe attended to hear me talk about AI agents and Voiceflow
AI Agents for Marketing talk
The exchange and questions were quite interesting!
Some attendees are already using AI for their day-to-day tasks
One person share how he built a complete AI sales assistant in 5 weeks, without previous coding experience using Claude Code, and managed to deployed it as a mobile application for the company’s sales team
KUDOS!
I shared on my LinkedIn post this: “When almost every interaction online feels shallow, connecting in person with real humans is energizing”
Traveling to Karlsruhe was totally worth it, I not only met new people, but got first-hand insights on what people is working on and what ideas they have about AI for marketing
Awesome event, nice city, cool people
BTW… do you know the bike was invented by someone born in Karlsruhe!?
Yes, Baron Karl von Drais, born in Karlsruhe, developed his two-wheeled, steerable, human-powered "walking machine" (or Laufmaschine in German) in Mannheim and took his first reported ride there on June 12, 1817 👏
What I executed on this week
Apollo
I signed up for Apollo, and was exploring how it works, what’s included, etc
Then, look up for some potential companies I might reach out to for a project I’m thinking to build
I found the UI a bit bloated but was able to find and download contacts with their emails
Will keep testing the platform… maybe will give a try the enrichment data feature
Apollo search people page
Chris Do
Mentioned it in the last issue but the event with Chris Doe is today, so technically speaking, I’m executing on that TODAY (going live in around 2 hours!)
LinkedIn Playbook
Got access to the LinkedIn Playbook by Maria Ledentsova
LinkedIn has been essential to build my personal brand (more than X), so I want to keep improving my LinkedIn game
Last year I ran a monthly challenge on LinkedIn, posting daily for the whole month of February, and it was phenomenal to build relationships, engagement, and authority
Didn’t continue posting daily because it was very demanding, but definitely a strategy I would totally recommend to someone starting out on LD
You can download the playbook here
That’s all for this one 👋
JC